How To Write Great Proposal Business

Proposal Writing – 11 Tips to Writing a Winning Proposal
The benefits of winning an important contract can mean more than just additional income for your business. For starters, upon receiving notification that your business has been selected for the project, you can begin to market your achievement. Write an article about it. Publish articles at “IT publications” such as “federal computer week” and “federal computer news” and post on your company website.

1. Point out Requirements
Point out requirement abilities, contact them for clarification, do not put your proposal on hold waiting for a response, don’t wait. Get started right away so that you have plenty of time to edit your proposal and deliver it on-time to the correct office.

2. What do they want?
Determine what they want and write to that. Read the project requirements and be sure that your proposal is written to meet the requirements.

3. How will you be evaluated?
Know how you will be evaluated and write to that.

4. Support your evaluation
This step is crucial. You will need to support your evaluation and back it up. Write to support your evaluation by providing clearly written and outlined steps. Remember, the person who is reading your proposal should have no questions after they have finished reviewing your proposal.

5. Keep in order
Keep them in the order that the business is requesting them. Do not let your proposal get disorganized. No matter the size or length of your proposal, it is imperative that it be organized correctly and formatted to meet the needs of the projects’ requirements.

6. Create an outline
Create an outline with required information. Remember outlines in high school? This is where the skills you learned in your younger years will come in handy. An outline helps to keep the proposal formatted in a clear and precise way.

7. Review your proposal
Review, review, review.

8. First impressions matter
Proposal submission is your first impression.

9. Give yourself plenty of time
Provide sufficient time so you don’t forget details.

10. Know the agency or business to whom you are writing the proposalKnow the agency issuing request for proposal, location, delivery standpoint location that can receive overnight deliveries, allow for more time in delivery of item.

11. Pay special attention to Quality Control
Quality control means that your proposal will be taken seriously. No one will pay attention to your proposal if it is not well written and formatted correctly.

  • Follow required proposal format in the order they are required (should mirror order)
  • Answer questions and information easily identified, bold it, put a heading on it
  • Use a consistent writing style, makes it easier for them to review our proposal
  • Provide best product first, provide current points of contact, use group e-mail boxes

Marketing steps for a winning proposal:

  1. Research agency budgets and find agencies with large IT budgets, identify which agencies who have funding.
  2. Review SBA small business goading scorecard. SBA grades each agency a grade and target those agencies that met or filled to met socio economic small business goals of the businesses or agencies that you have decided to target. Visit their small business utilization website first to obtain their small business procurement forecast. identify those agencies that have a forecast and need for your services.
  3. Write articles or press releases about your achievements! Toot your own horn. If you do not, then no one else will. Marketing the fact that you have the winning proposal is almost as important as writing the proposal.

If you do not complete and submit your proposal on time, it will most likely be deleted from the company or agency system. So, be sure that your proposal is delivered on time!

Guide To Growth Your Business

Focus is a very essential tool for any business to flourish. Gaining focus on your business will enable you to be maximally efficient. By concentrating on the most important things and avoiding distractions, you will increase your productivity and your work output will be of the highest quality, which is necessary for a successful business.

So how can you gain focus on you and your business?

1. Set out clear goals to help you align your focus. Think about what you would want to accomplish and layout a strategy on how to achieve them. Goals work as a road-map towards your larger aspirations. They should be realistic and timely. Goal setting will motivate you to put in the work you need to accomplish them.

2. Prioritize, have a clear picture of what needs your immediate attention, what you can put off for later what you can delegate or not do at all. This calls for planning ahead putting into consideration the deadlines and timings for particular tasks. This will help you to re-organize your mind and put you into focus.

3. Maintain a simple organized work space. Remove unnecessary junk and clutter form your working space. Have things in front of you that you need. You should get rid of photos, journals, magazines and receipts on your desk and shelves to create a less distracted work-space.

4. Turn off technology and focus on the task at hand. Flashing screens, new email notifications, vibrating cellphones is a constant source of distractions. Schedule the times outside of work when you will use your phone or tablet, and then put the technology away outside those times.

5. Focus on doing one thing at a time as opposed to multi-tasking. This way you will avoid taxing your brain by having it shift form one task to another which will lead to exhaustion and inefficiency. You are going to have to stop multitasking if you want to beat the competition and by increasing your focus you will get more done in less time. So avoid tackling two tasks simultaneously, it is better to get completely done with task A before switching to task B.

6. Block your time. This simply means dedicating a certain number of hours to a certain task blocking off your time from other tasks that demand your attention. This will help you focus on the task you are working on.

7. Automate some operational activities such as financial management. This reduces the amount of time needed to manage finances. The free-up time will in turn be re-directed to the core business be it customer service or sales.

8. Work on full screen mode when working from your computer. This helps you to stay focused on your task and eliminates distractions. By removing icons from other applications on your screen, you minimize the urge to click on them occasionally and this increases your focus and concentration.

9. Get enough rest try to get enough good quality sleep every once in a while. It will be easier for you to concentrate when you are well rested.

We can all agree that we get so much more done when we are focused. Try these tips and you will gain focus on your business.

Tips To Get Automation Tool For Your Business Growth

Nowadays, businesses need automation tools to save time and money. As a matter of fact, automation tools bring a lot of efficiency and effectiveness. That is the reason, they are all the rage these days. Before you choose an automation tool for your business growth, make sure you consider a couple things. Given below are a few factors to consider when choosing a marketing automation tool. Read on to know more.

1. Ease Of Usage

Ease of usage and flexibility are the two factors that can affect the performance of the tool. Apart from this, since organizational needs continue to change with time, the tools they need should be user friendly and flexible.

2. Portability

The second most important factor that you should consider is portability of the tool. Actually, this is all about how and what you are going to do is the maker of the tool goes out of business. Apart from this, making sure that the tool is portable can make it easier for you to deal with cost reduction requirements, requirement changes and performance issues, just to name a few.

3. Reporting

Good businesses have goals that are measurable no matter what they do. The same applies to marketing whether it is a modern approach or native approach. If you look at the reporting feature of the automation tool, you will save you from a lot of troubles down the road.

4. Interoperability

Make sure the automation platform can be integrated with the other tools used in your organization.

5. Mobility

Nowadays, mobile phones are used for almost everything. When choosing an automation tool, make sure you consider the mobility factor as well. this will help you greatly in the long run.

6. Customization Or Adaptability

Automation tools that are sold online have standard features. And you need to customize these tools so that they can meet the needs of your organization. So, make sure that the provider is open and adaptable. Besides, the tool should be easy to customize. If the tool can’t be customized, you will be unable to use it down the road. So, you may want to ask the provider of the tool if it can be customized.

7. Cost

There is no doubt that the tool should be reasonably priced. Often, people make their selection decision based on the cost or price alone, which is not a good idea. What you need to do is look at the RIO while choosing a tool. If you are looking for a basic tool with basic features, you won’t have to pay a lot of money. But if you need one with a lot of advanced features, be ready to pay a bit more money. We suggest that you look at the needs of your business to choose a tool that can best meet your needs.

So, these are 7 factors that you may want to take into account when looking for a good marketing automation tool for the growth of your business or organization.

All About Pricing Strategy

Product pricing is a major and vital focus of market research. The idea is not to find what consumers like, but to establish what they are willing to pay for any given product or service. Then researchers use that information to establish a price tag that is ideal for maximizing the profit for that product or service. There are four primary methods researchers use to establish this ideal price tag: Conjoint Analysis, the Brand-Price Trade-Off, the Gabor-Granger technique, and the Van Westendorp Price Sensitivity Monitor.

What consumers are willing to pay is not the only consideration in pricing strategy. The market you are in and the cost of production are also important considerations in establishing optimum prices. Some items, like cars and computers, lose value almost the minute they are made. And you do not want to charge $10.00 for something that costs you $25.00 to make and market. Price models and market models are a part of pricing research that are used to estimate prime demand points and the responses of competitors in your market. All these things and more need to be considered when deciding what pricing strategy to use.

The Gabor-Granger technique, also known as immediate pricing, is a survey-based system. Customers are asked if they would purchase a certain product at a specific price. They are asked this question with a variety of different prices. From the results of this survey, the perfect price for each person can be established and then the best average price can be estimated from all the responses. On the plus side, this techniques gives you a quick answer. On the other hand, it may not be especially accurate because people may not give a truthful answer about how much they would be willing to pay for the product. The other drawback is that this approach only asks about a specific isolated product – if consumers are faced with the same, or a similar, product for a lower price, they would likely purchase the less expensive item.

The van Westendorp Price Sensitivity Monitor is also survey-based but, it asks more questions that are more specifically aimed. Rather than one question, as the Gabor-Granger technique, it asks four questions: at what price is it a bargain; at what price is the product becoming too expensive; at what price would you start questioning the quality of the product; and at what price is the product way too expensive to think about buying it.

While it may not seem like a big difference – one question versus four – the four questions of the van Westendorp approach offer more detailed information, making it easier to establish a full range of prices for a specific product. That extra information can then be used to address variation in competitors’ prices as well as variation in individual customer responses.

No matter which specific technique, or combination of them, that you decide to use, there is a quantity of good information you can use to establish the best success for your product or service.

This article is penned by Lora Davis for Conjoint.Online. The company offers a service (, an online tool aimed at product managers wishing to perform choice based conjoint analysis-also known as discrete choice experimentation using conjoint excel.

How To Get ISO Certified

Benefits of ISO International Standards?

JAS-ANZ International Standards guarantees that products and services are safe, reliable and of good quality. For companies, they are strategic tools that help reduce costs by minimizing waste and errors and increasing productivity. They help companies gain access to new markets, in order to bring about equity, for developing countries and facilitate free and fair world trade.

How does JAS-ANZ develop standards?

JAS-ANZ are developed by the people that need them, through a consensus process. Experts from all over the world develop the standards that are required by their sector. This means they reflect a wealth of international experience and knowledge.

The main benefits of JAS-ANZ standards

JAS-ANZ was founded with the idea of answering the fundamental question: “what’s the best way of doing this?”

IMS (integrated management systems)

An integrated management system (IMS) combines all the components which is linked to different enterprises or business in a system, which helps in facilitating management and operation. Quality, environment and safety management systems are generally combined and administered as IMS. These systems are not separate systems but are later merged together, but are integrated with links to similar processes are managed and executed smoothly, without duplication.

As a part of gaining ISO certification it is important to have a good quality management system that not only meets the standards, but it will also improve business processes.


1. Identify your key drivers

Its recommended that a formal is done at a senior management level, your key drivers for implementing a Quality Management System. Such drivers should include improved awareness of the performance of your key processes and the need for continual improvement, as well as any specific customer requirements.

2. Obtain the standard

Purchase a copy of the standard. Search the web for links to relating to your particular sector. Make sure you know the facts from the myths. An illustration, ISO 9001 is applicable to any organization in any industry, not just the manufacturing sector.

3. Define your strategy

To successfully implementation of a Quality Management System, commitment is required from senior management on defining the strategy. Start to formally document a quality policy and objectives following adequate requirements. Ensure that the requirements of the quality policy are measureable to be able to demonstrate continuous improvements.

4. Planning provides resources for

Developing a quality management system requires resources to be made available and realistic timelines allocated ensuring that responsibilities are shared within the organization and not just allocated to the Quality Manager. As the system is developed, this plan should be reviewed by senior management and kept updated. The responsibility for the Quality Management System and the Quality Management representative should be clearly identified. In addition, you may wish to employ a consultant to help develop the system. Make sure that the consultant knows and understands your business and any advice that covers your business as a whole.

5. Know your processes

IS0 9001 requires you to formally describe the interaction between the processes within the management system. This can be achieved by a simple process map specific to

your organization. The map should identify the key processes and also indicate the resources, controls, documentation and records needed to meet your customers’ requirements. Ensure this process map is validated throughout your business to ensure no areas or interactions are missed. As the system is developed this process map should be used, reviewed and updated for its eventual inclusion in the Quality Manual.

6. Determine training needs

ISO 14001, ISO 18001, ASNZ 4801, ISO 27001 requires proper identification of competence requirements for employees coming within the scope of the Quality Management System. Team leaders, employees and internal auditors will all need to meet the requirements of competence, sometimes requiring external training. A range of courses, workshops and seminars are available to meet these needs. Make sure to define how you will demonstrate the effectiveness of training.

Corporate Social Responsibility Into Your Business

Several years ago, two New York nonprofits decided to partner together and pursue corporate funding. One charity was an educational group that provided scholarship aid to students in the city so that they could attend schools that had a better performance record than the neighborhood public schools. The other organization took students from the same under-resourced communities in New York to spend their summers abroad learning and experiencing other cultures and expanding their minds.

As you know, New York City is the home of Wall Street, and there’s a lot of money that flows from those corporations. The two executive directors did not have any idea if their partnership would work, but they decided to pilot a small program, and their goal was to raise a modest amount.

The two executive directors teamed up and scheduled meetings starting with the board members of the educational scholarship group because they had a premier board of directors that included the captains of industry. The initial visits convinced the executives that they had hit upon something.

The first year was a great success raising much more money than they initially expected, and they were able to provide funding for the travels for double the number of students than originally planned overseas for the summer. The pilot became a partner program between the two nonprofits for many years. The corporate CEOs loved the idea of helping high school students who were living in poverty to have the experience, in a globalized world, to experience foreign countries.

The program became a success and was marketed by the corporate funders and the two nonprofit groups as a successful corporate social responsibility partnership (CSR). The corporations promoted the program both to their employees and also the New York City public as something good they were doing for the students of the city.

Why Corporate Social Responsibility Matters

Most businesses in the U.S. are not the corporate titans of Wall Street or Silicon Valley. However, it still makes sense for any business to get involved in philanthropy and figure out ways to raise their CSR profile.

  • The digital age has forced unprecedented levels of transparency for businesses. Consumers want to patronize companies that are socially responsible.
  • According to a study by Cone Communications, nine in ten customers want to purchase products and services from businesses that are socially responsible.
  • Millennials, which is now the largest generation (and consumer group), is highly attuned to patronizing businesses that are socially responsible.

How To Get Your Business Recognized in Your Community for Its CSRAny business, large or small can become a CSR leader in their community. All it takes is a little bit of planning, and it will provide dividends by letting your community know that you are a socially responsible group that seeks to partner and make your part of the world better for those who live in the area.

  • Authenticity Matters: When you’re considering what organizations to support, the first thing you must keep at the top of mind is that we live in a world of authenticity and transparency. The public can quickly sniff out opportunism. Don’t do it. Align yourself and your company with organizations that have similar values or interest you. You should feel passionate about the cause because if you don’t, it’ll show.
  • Assign a CSR Quarterback: Think about it, when you do any project, you usually assign a point person to spearhead the efforts. The quarterback as the responsibility and accountability for the success of the project. The same thinking goes for implementing a CSR program for your business. Get a volunteer or assign a quarterback within your company to have the responsibility for developing a plan and executing a CSR effort.
  • Get Your Team Involved: When you’re thinking about how best to approach CSR in your community for your business, get your team involved. Ask their opinions and make it a team effort. If you get your staff participating in the decision-making, they’ll have ownership, and they will be advocates, using their social networks as well, in helping you spread the message about your efforts. Once the decision is made, develop ways for your team to give their time and resources to the company’s cause.
  • Provide In-Kind: If your small business does not have the financial ability to give money, it can still make an impact donating goods and services. Your marketing team can give of their expertise to nonprofits that are in need of digital marketing expertise. If you run a retail shop, you can open up your business for an event at your location. If a charity is running an auction, you can donate some of your products as items to be auctioned. The sky’s the limit; all you have to do is think creatively.
  • Make Philanthropy Part of Your Plan: Many corporations are excellent at corporate social responsibility because they have made it a point of integrating CSR right into their business plans. If you want to have philanthropy become part of the DNA of your business, you have to have it become an element of your company that is just as important as making a profit. Consider the metrics that you use for making money and develop measurements for the philanthropic efforts that your business will do so that CSR is integrated into your company.

Once you’ve started to execute your CSR program, it’s essential to get the word out, just as you would do any marketing regarding your business. You want to make sure the community becomes aware of your work as a good corporate and business citizen. If you consistently make CSR part of the culture of your business, including incorporating it into your business meetings and team updates, you will empower your team to help you spread the word in media and through social networking.

Benefit of Logistics Companies

Logistics is a systematic process where the goods are transferred from the place of production to the point of consumption. There are some listed functions that are the liability of a Logistic Company. These functions are very important as they make the storing or movement process timely and convenient.

Weighing the 7 Extensive Functions of Top Logistic Companies

Processing Of the Order

The initial and valuable function of these agencies is to generate the order asked by the clients. The orders are made on the basis of specifications asked by the customers like delivery payment, payment methods, product descriptions, time period and much more. The orders are received online and are alterable as per the customer’s desire. This function is utmost important for the organizations as they can easily ascertain the future requirements like the stocks to be consumed and much more.

Managing the Stocks

For any top logistic company, it is necessary to maintain the adequate amount of stock or goods in order to meet the shortage or contingencies. This particular function is a balance between the Customer’s demand and the availability of the stock. The certain costs are needed to be evaluated like carrying costs, inventory costs and much more.

Warehousing Service

A warehouse is a place or a building where the finished goods are stocked or retained until demanded by the customers for use. The various decisions regarding the no. of warehouses, their location, design, ownership, and layout are taken place.

Transport Facilities

The next function of these companies is to select the steady and reliable source of delivering the goods to end users duly. Decisions like mode of transportation and cost to be incurred are taken place. Other factors like nature of the goods are also measured and a suitable mode is then selected on the basis of urgency.

Handling Of Material or Product

The other function of these companies is to assure that the product to be delivered is safeguarded with proper protection in order to avoid the hazard. The decisions like automation of handling, the volume of material to be protected, the requirement of the speed for movement of goods and much more are taken place.


Another function of these agencies is to prepare a secured packaging of the material while dispatching it to the retailers or wholesalers. It is important to cover the commodities with a careful packaging so that they are not soiled.

Providing the Every Information throughout the Process

The logistic companies work with a mechanism of exchanging information throughout the process. From order processing to dispatching, they provide the very useful information to the various stakeholders through well devised IT tools and software.

Get Easy With KPI System

We brainstorm KPIs and performance measures because it seems easy and fast. So why change to another KPI selection method? Because brainstorming isn’t as easy and fast as we might think.

The cost of brainstorming KPIs is hidden beneath most people’s conscious awareness like sharp rocks beneath muddy water.

To raise awareness of the waste produced by brainstorming KPIs, we need evidence of that waste. We can see this evidence in the actual brainstorming session itself, but we must also look out for it after the brainstorming is over. Just look for this kind of evidence:

  • The amount of time people in the brainstorming session argue or debate over which KPI is better, or push for their favourite KPI to win.
  • The number of days in effort and days in elapsed time between the brainstorming session and the point at which enough stakeholders agree to use the KPI. Sometimes it’s never!
  • The number of times the wrong measure was implemented and reported because the brainstormed KPI wasn’t specific enough for data analysts to know exactly what was needed.
  • The lost opportunity to make performance improve, which is the number of days from the KPI being brainstormed to the day on which it shows a shift closer toward target.

And there are some very good reasons why brainstorming KPIs produces this waste:

  • Brainstorming produces KPIs that aren’t real measures (like milestones or actions or vague concepts) – and this means we waste time designing, documenting and implementing so-called measures that don’t help us understand and improve performance.
  • Brainstorming starts with the question “how could we measure this goal?” – and almost never takes the time to check if the goal is measurable first.
  • Brainstorming is more of a popularity contest than a critical analysis of which KPI will work best. Measures of any kind need to be as relevant and feasible as possible – not just popular.
  • Brainstormed measures are often too vague to be implemented – they’re just a simple name or label and not enough description or detail to make implementation quick and easy.

Brainstorming was designed as a creativity tool, to open up minds so all possibilities can be considered. KPI and measure selection is not a creativity exercise. We want to narrow down on the best evidence of our goal, and that is a logic exercise, not a creativity exercise.

What to do instead of brainstorming KPIs (and why it works better)

In my performance measurement methodology there is a technique called Measure Design (an early version of it is explained here):

  1. It starts with a goal that has already been tested and improved for its measurability.
  2. Then we describe the evidence (not measures yet) we’d observe if the goal was happening in the real world.
  3. Then we convert that evidence into a list of potential measures (that satisfy the definition of what a measure really is and follow the recipe for writing good measures).
  4. We go on to evaluate the relevance and feasibility of each of those potential measures.
  5. The highest scores of relevance and feasibility indicate our best measures; the ones worth implementing.

These are deliberate steps that use logic to find the best KPI or performance measure for a goal. And it works every time. It works because:

  • Measure Design gives a logical process to select KPIs, whereas brainstorming is more random and unstructured.
  • Measure Design is collaborative in a focused way, and allows for appropriate contributions from everyone, at appropriate times in the process, which builds a lot of buy-in very early.
  • Measure Design is deliberate in shortlisting KPIs to choose the best evidence of the goal, rather than being a popularity contest based on personal agendas.
  • Measure Design doesn’t waste any time – it takes about 30 minutes to design a KPI for a goal, and with a half-day Measure Gallery to engage the wider group of stakeholders, the KPI is virtually always ready to be implemented right away.

It’s very common, at the end of the Measure Design session, for at least one person in the team to say out loud: “I’m actually excited about this measure!” The buy-in, clarity, and energy to bring their new measures to life is palpable. Brainstorming can’t ever achieve this depth of meaningfulness and engagement in our measures, so quickly. And that’s why it wastes so much more time than we’re aware.

Brainstorming can’t ever achieve the depth of meaningfulness and engagement in KPIs as quickly and easily as PuMP’s Measure Design technique.


Which of your organisation’s teams currently can’t figure out how they link to the strategy? Share this in the comments on the blog, and we can explore how they can focus instead on their impact in the business model.

Common Mistakes About Influencer Marketing

Influencer Marketing has become one of the most powerful tools in a marketing teams’ toolkits today. It is not expected to disappear anytime soon with most of the majority brands using this effective strategy. Research shows that is probably going to continue throughout the years, why? People no longer trust the brands. A lot of people are no longer influenced by these traditional marketing techniques and they are now influenced by those people whom they trust and respect. On the other hand, there are still numerous brands who still misunderstand what is “influencer marketing,” thus making it an effective tool. Truth be told, 74% of purchases are made by word-of-mouth recommendations, and influencer marketing is one of the most effective ways to drive word-of-mouth sales. It is no wonder that marketers are increasingly embracing influencer branding and marketing strategies to achieve their business’ goals and objectives.

This article outlines the most common influencer marketing mistakes to steer clear in order to be successful and avoid overlooked cost.

Fail to understand the audience

Your audience is your critic, if they want your product, they will be your customers. You will never be able to create a long-term and effective influencer marketing strategy if you don’t know your audience/customer. Marketers who have not yet flourished a genuine marketing personality are suggested to place their programs on hold until they understand who are their customers and what are their interests in order to achieve and interaction with the brand. It is to be noted that marketers need to understand purchasing habits, demographic information, pinpoints and psychographic information in order to create a marketing persona and conventionally, all of these statistics can be gathered through customers’ reviews.

Using Influencer Marketing in the wrong influencers/channel

Your marketing would not work unless you are working with the right influencer for your campaign. Influencer marketing is not identically effective across all channel, niche, and the target audience. If you are promoting a beauty product, much recommended working with YouTube Influencers since it is much effective in videos than a plain picture of your product and a post on Facebook, Instagram or Twitter.

Expecting results in a short period of time

If you have just started doing the influencer marketing, you cannot just expect a good result in just one snap. In some cases, for a powerful influencer, marketing campaigns can produce results overnight. But mostly and especially for brands and companies that are not using E-commerce, Influencer Marketing should take time to effect. Trust and patience are advisable. It is to be noted that effective influencer campaigns help the improvement of brand awareness. When a candidate is aware of your brand, they will still need to undergo the process of your marketing funnel, the consideration and decision making stages before performing the purchase. So yes, it takes time to get the results.

Forgot to use the Analytics

Using analytics is one of the most accurate ways to get updated and determine whether your influencer marketing is effective or sat to say, ineffective. Monitoring and measuring the performance of your campaign is required in all types of platforms, from there, you will be able to know which part of your marketing campaign needs to be improved. You can find lots of platforms online that can help you measure your campaign insights and progress.

Failure in conveying expectations with your influencers

Upon working with influencers, it is much important to construct your expectations clearly. You should give your influencers a summary that includes the goals and objectives of your campaign. Collecting and including the marketing personal you have collected will help your influencers to become more successful. You may also want to include analytics information that you find valuable when marketing to the target audience.

Focused on the wrong KPIs

Influencer marketing is a powerful marketing method, but everything in this world has its own limits. Marketers need to ensure that they are using influencer marketing the right way. It is advised to focus on the KPIs which fits your brand, product, and activity, don’t just focus on getting sales, start being genuine! An influencer marketing campaign designed to influence KPIs related to bottom-of-the-funnel behaviors is not generally perfect.

Avoided this strategy because you failed “once”

Just because you failed once in this marketing strategy doesn’t mean you should give up. Marketers don’t just quit marketing because one of their marketing campaigns was not successful. Instead of quitting, if you have failed, use that failure to improve your marketing. You must understand why did the campaign fail so that you could implement better strategies and ideas the next time you set an influencer marketing campaign. Remember: Failures are one of the challenges you will face upon entering Influencer Marketing and learning from it is the key to success.

Neglected the call to action

Before you launch your campaign, make sure you have considered this question: Where should my audience click to take action upon engaging with my I.M. content?

If you planned to drive traffic to your website using I.M, make sure to construct a webpage that will allow your visitors to utilize the next action. Importantly, make sure to test the constructed web page if it is perfectly working and responsive both on mobile and PCs. Associating the call to action with an I.M. campaign and securing that it is optimized for your target are keys to success with I.M.

Chosen an inappropriate agency to manage influencer relationship

Influencer marketing has become affected and is on top of the line. Marketing agencies are also crawling and offer I.M. services. But guess what, not all of these agencies have valuable experience with I.M. strategies, I mean they do have a bit, but not on its deep understanding. Therefore, they can not make your marketing successful. Be sure to choose an agency that has experience working with influencer marketing methods that are related to your business.

Misapprehension of Influencer Marketing process

If you wanted to start influencer marketing, make sure to learn what is the process and activities involve on this strategy. This will guide you to your success.

How To Hire Insolvency Practitioner

Business insolvency can be a very stressful and messy situation regardless of whether it has to do with a limited company, a partnership or a sole trader. When you choose a great IP, you can bring great changes into your business, regardless of how bad the situation really is. It can also affect the cost and the outcome of the matters that you are dealing with when a professional is working to make things better for you.

For most business owners, hiring an IP is not something they have experience in. Because of the roles the insolvency practitioners do, not many people want to engage them because they may still be in denial that there is actually a deep problem looming in their businesses. However, if a business is running into financial difficulties that are very serious and you have an insolvency threat, talking to an insolvency practitioner is the best and most prudent thing that you can do.


If you really want to help your business, then you need to accept that there is a problem that should be addressed as soon as possible. It can be hard for anyone in business to accept that there is indeed a problem coming and that they may be becoming insolvent.

You will know that you are becoming insolvent if you are unable to meet all the financial liabilities that you are supposed to fulfill. This should not be confused with having cash flow problems, but there is a very close connection between the two. A professional can tell you a lot about that is happening with the company and offer you the required support and advice.

Once you have positively identified the potential or actual insolvency, then the directors in the case of a limited company have a responsibility legally to protect all the creditor’s interest. At this point, you need an insolvency practitioner.

Who can take the role of an IP?

In most cases, an IP is an individual or a firm of IPs. Such a person need to be qualified and they need to pass different specialist exams. In most cases, such a practitioner is a lawyer or an accountant with the understanding of the law and the processes involved in insolvency.

Choosing the best practitioner

There are many ways in which you can locate a good IP and this includes associations and the government. You can also talk to a solicitor or accountant who can recommend someone or offer the services themselves. There are many costs that are associated with insolvency. Before you hire an IP, you should discuss deeply how costs could be calculated to come up with an estimate of the price. However, cost by itself should not be the only determination of the IP you choose.

There are many outcomes that have to do with insolvency and they requite experience and know how. It may help to get a reference from the clients who have already accessed services in the past.

Insolvency also involves business rescue. Even after the failure, the business can still be recovered. A qualified IP can recommend many options.