Tips To Get Automation Tool For Your Business Growth

Nowadays, businesses need automation tools to save time and money. As a matter of fact, automation tools bring a lot of efficiency and effectiveness. That is the reason, they are all the rage these days. Before you choose an automation tool for your business growth, make sure you consider a couple things. Given below are a few factors to consider when choosing a marketing automation tool. Read on to know more.

1. Ease Of Usage

Ease of usage and flexibility are the two factors that can affect the performance of the tool. Apart from this, since organizational needs continue to change with time, the tools they need should be user friendly and flexible.

2. Portability

The second most important factor that you should consider is portability of the tool. Actually, this is all about how and what you are going to do is the maker of the tool goes out of business. Apart from this, making sure that the tool is portable can make it easier for you to deal with cost reduction requirements, requirement changes and performance issues, just to name a few.

3. Reporting

Good businesses have goals that are measurable no matter what they do. The same applies to marketing whether it is a modern approach or native approach. If you look at the reporting feature of the automation tool, you will save you from a lot of troubles down the road.

4. Interoperability

Make sure the automation platform can be integrated with the other tools used in your organization.

5. Mobility

Nowadays, mobile phones are used for almost everything. When choosing an automation tool, make sure you consider the mobility factor as well. this will help you greatly in the long run.

6. Customization Or Adaptability

Automation tools that are sold online have standard features. And you need to customize these tools so that they can meet the needs of your organization. So, make sure that the provider is open and adaptable. Besides, the tool should be easy to customize. If the tool can’t be customized, you will be unable to use it down the road. So, you may want to ask the provider of the tool if it can be customized.

7. Cost

There is no doubt that the tool should be reasonably priced. Often, people make their selection decision based on the cost or price alone, which is not a good idea. What you need to do is look at the RIO while choosing a tool. If you are looking for a basic tool with basic features, you won’t have to pay a lot of money. But if you need one with a lot of advanced features, be ready to pay a bit more money. We suggest that you look at the needs of your business to choose a tool that can best meet your needs.

So, these are 7 factors that you may want to take into account when looking for a good marketing automation tool for the growth of your business or organization.

All About Pricing Strategy

Product pricing is a major and vital focus of market research. The idea is not to find what consumers like, but to establish what they are willing to pay for any given product or service. Then researchers use that information to establish a price tag that is ideal for maximizing the profit for that product or service. There are four primary methods researchers use to establish this ideal price tag: Conjoint Analysis, the Brand-Price Trade-Off, the Gabor-Granger technique, and the Van Westendorp Price Sensitivity Monitor.

What consumers are willing to pay is not the only consideration in pricing strategy. The market you are in and the cost of production are also important considerations in establishing optimum prices. Some items, like cars and computers, lose value almost the minute they are made. And you do not want to charge $10.00 for something that costs you $25.00 to make and market. Price models and market models are a part of pricing research that are used to estimate prime demand points and the responses of competitors in your market. All these things and more need to be considered when deciding what pricing strategy to use.

The Gabor-Granger technique, also known as immediate pricing, is a survey-based system. Customers are asked if they would purchase a certain product at a specific price. They are asked this question with a variety of different prices. From the results of this survey, the perfect price for each person can be established and then the best average price can be estimated from all the responses. On the plus side, this techniques gives you a quick answer. On the other hand, it may not be especially accurate because people may not give a truthful answer about how much they would be willing to pay for the product. The other drawback is that this approach only asks about a specific isolated product – if consumers are faced with the same, or a similar, product for a lower price, they would likely purchase the less expensive item.

The van Westendorp Price Sensitivity Monitor is also survey-based but, it asks more questions that are more specifically aimed. Rather than one question, as the Gabor-Granger technique, it asks four questions: at what price is it a bargain; at what price is the product becoming too expensive; at what price would you start questioning the quality of the product; and at what price is the product way too expensive to think about buying it.

While it may not seem like a big difference – one question versus four – the four questions of the van Westendorp approach offer more detailed information, making it easier to establish a full range of prices for a specific product. That extra information can then be used to address variation in competitors’ prices as well as variation in individual customer responses.

No matter which specific technique, or combination of them, that you decide to use, there is a quantity of good information you can use to establish the best success for your product or service.

This article is penned by Lora Davis for Conjoint.Online. The company offers a service (, an online tool aimed at product managers wishing to perform choice based conjoint analysis-also known as discrete choice experimentation using conjoint excel.

How To Get ISO Certified

Benefits of ISO International Standards?

JAS-ANZ International Standards guarantees that products and services are safe, reliable and of good quality. For companies, they are strategic tools that help reduce costs by minimizing waste and errors and increasing productivity. They help companies gain access to new markets, in order to bring about equity, for developing countries and facilitate free and fair world trade.

How does JAS-ANZ develop standards?

JAS-ANZ are developed by the people that need them, through a consensus process. Experts from all over the world develop the standards that are required by their sector. This means they reflect a wealth of international experience and knowledge.

The main benefits of JAS-ANZ standards

JAS-ANZ was founded with the idea of answering the fundamental question: “what’s the best way of doing this?”

IMS (integrated management systems)

An integrated management system (IMS) combines all the components which is linked to different enterprises or business in a system, which helps in facilitating management and operation. Quality, environment and safety management systems are generally combined and administered as IMS. These systems are not separate systems but are later merged together, but are integrated with links to similar processes are managed and executed smoothly, without duplication.

As a part of gaining ISO certification it is important to have a good quality management system that not only meets the standards, but it will also improve business processes.


1. Identify your key drivers

Its recommended that a formal is done at a senior management level, your key drivers for implementing a Quality Management System. Such drivers should include improved awareness of the performance of your key processes and the need for continual improvement, as well as any specific customer requirements.

2. Obtain the standard

Purchase a copy of the standard. Search the web for links to relating to your particular sector. Make sure you know the facts from the myths. An illustration, ISO 9001 is applicable to any organization in any industry, not just the manufacturing sector.

3. Define your strategy

To successfully implementation of a Quality Management System, commitment is required from senior management on defining the strategy. Start to formally document a quality policy and objectives following adequate requirements. Ensure that the requirements of the quality policy are measureable to be able to demonstrate continuous improvements.

4. Planning provides resources for

Developing a quality management system requires resources to be made available and realistic timelines allocated ensuring that responsibilities are shared within the organization and not just allocated to the Quality Manager. As the system is developed, this plan should be reviewed by senior management and kept updated. The responsibility for the Quality Management System and the Quality Management representative should be clearly identified. In addition, you may wish to employ a consultant to help develop the system. Make sure that the consultant knows and understands your business and any advice that covers your business as a whole.

5. Know your processes

IS0 9001 requires you to formally describe the interaction between the processes within the management system. This can be achieved by a simple process map specific to

your organization. The map should identify the key processes and also indicate the resources, controls, documentation and records needed to meet your customers’ requirements. Ensure this process map is validated throughout your business to ensure no areas or interactions are missed. As the system is developed this process map should be used, reviewed and updated for its eventual inclusion in the Quality Manual.

6. Determine training needs

ISO 14001, ISO 18001, ASNZ 4801, ISO 27001 requires proper identification of competence requirements for employees coming within the scope of the Quality Management System. Team leaders, employees and internal auditors will all need to meet the requirements of competence, sometimes requiring external training. A range of courses, workshops and seminars are available to meet these needs. Make sure to define how you will demonstrate the effectiveness of training.

Corporate Social Responsibility Into Your Business

Several years ago, two New York nonprofits decided to partner together and pursue corporate funding. One charity was an educational group that provided scholarship aid to students in the city so that they could attend schools that had a better performance record than the neighborhood public schools. The other organization took students from the same under-resourced communities in New York to spend their summers abroad learning and experiencing other cultures and expanding their minds.

As you know, New York City is the home of Wall Street, and there’s a lot of money that flows from those corporations. The two executive directors did not have any idea if their partnership would work, but they decided to pilot a small program, and their goal was to raise a modest amount.

The two executive directors teamed up and scheduled meetings starting with the board members of the educational scholarship group because they had a premier board of directors that included the captains of industry. The initial visits convinced the executives that they had hit upon something.

The first year was a great success raising much more money than they initially expected, and they were able to provide funding for the travels for double the number of students than originally planned overseas for the summer. The pilot became a partner program between the two nonprofits for many years. The corporate CEOs loved the idea of helping high school students who were living in poverty to have the experience, in a globalized world, to experience foreign countries.

The program became a success and was marketed by the corporate funders and the two nonprofit groups as a successful corporate social responsibility partnership (CSR). The corporations promoted the program both to their employees and also the New York City public as something good they were doing for the students of the city.

Why Corporate Social Responsibility Matters

Most businesses in the U.S. are not the corporate titans of Wall Street or Silicon Valley. However, it still makes sense for any business to get involved in philanthropy and figure out ways to raise their CSR profile.

  • The digital age has forced unprecedented levels of transparency for businesses. Consumers want to patronize companies that are socially responsible.
  • According to a study by Cone Communications, nine in ten customers want to purchase products and services from businesses that are socially responsible.
  • Millennials, which is now the largest generation (and consumer group), is highly attuned to patronizing businesses that are socially responsible.

How To Get Your Business Recognized in Your Community for Its CSRAny business, large or small can become a CSR leader in their community. All it takes is a little bit of planning, and it will provide dividends by letting your community know that you are a socially responsible group that seeks to partner and make your part of the world better for those who live in the area.

  • Authenticity Matters: When you’re considering what organizations to support, the first thing you must keep at the top of mind is that we live in a world of authenticity and transparency. The public can quickly sniff out opportunism. Don’t do it. Align yourself and your company with organizations that have similar values or interest you. You should feel passionate about the cause because if you don’t, it’ll show.
  • Assign a CSR Quarterback: Think about it, when you do any project, you usually assign a point person to spearhead the efforts. The quarterback as the responsibility and accountability for the success of the project. The same thinking goes for implementing a CSR program for your business. Get a volunteer or assign a quarterback within your company to have the responsibility for developing a plan and executing a CSR effort.
  • Get Your Team Involved: When you’re thinking about how best to approach CSR in your community for your business, get your team involved. Ask their opinions and make it a team effort. If you get your staff participating in the decision-making, they’ll have ownership, and they will be advocates, using their social networks as well, in helping you spread the message about your efforts. Once the decision is made, develop ways for your team to give their time and resources to the company’s cause.
  • Provide In-Kind: If your small business does not have the financial ability to give money, it can still make an impact donating goods and services. Your marketing team can give of their expertise to nonprofits that are in need of digital marketing expertise. If you run a retail shop, you can open up your business for an event at your location. If a charity is running an auction, you can donate some of your products as items to be auctioned. The sky’s the limit; all you have to do is think creatively.
  • Make Philanthropy Part of Your Plan: Many corporations are excellent at corporate social responsibility because they have made it a point of integrating CSR right into their business plans. If you want to have philanthropy become part of the DNA of your business, you have to have it become an element of your company that is just as important as making a profit. Consider the metrics that you use for making money and develop measurements for the philanthropic efforts that your business will do so that CSR is integrated into your company.

Once you’ve started to execute your CSR program, it’s essential to get the word out, just as you would do any marketing regarding your business. You want to make sure the community becomes aware of your work as a good corporate and business citizen. If you consistently make CSR part of the culture of your business, including incorporating it into your business meetings and team updates, you will empower your team to help you spread the word in media and through social networking.