Benefit of Logistics Companies

Logistics is a systematic process where the goods are transferred from the place of production to the point of consumption. There are some listed functions that are the liability of a Logistic Company. These functions are very important as they make the storing or movement process timely and convenient.

Weighing the 7 Extensive Functions of Top Logistic Companies

Processing Of the Order

The initial and valuable function of these agencies is to generate the order asked by the clients. The orders are made on the basis of specifications asked by the customers like delivery payment, payment methods, product descriptions, time period and much more. The orders are received online and are alterable as per the customer’s desire. This function is utmost important for the organizations as they can easily ascertain the future requirements like the stocks to be consumed and much more.

Managing the Stocks

For any top logistic company, it is necessary to maintain the adequate amount of stock or goods in order to meet the shortage or contingencies. This particular function is a balance between the Customer’s demand and the availability of the stock. The certain costs are needed to be evaluated like carrying costs, inventory costs and much more.

Warehousing Service

A warehouse is a place or a building where the finished goods are stocked or retained until demanded by the customers for use. The various decisions regarding the no. of warehouses, their location, design, ownership, and layout are taken place.

Transport Facilities

The next function of these companies is to select the steady and reliable source of delivering the goods to end users duly. Decisions like mode of transportation and cost to be incurred are taken place. Other factors like nature of the goods are also measured and a suitable mode is then selected on the basis of urgency.

Handling Of Material or Product

The other function of these companies is to assure that the product to be delivered is safeguarded with proper protection in order to avoid the hazard. The decisions like automation of handling, the volume of material to be protected, the requirement of the speed for movement of goods and much more are taken place.


Another function of these agencies is to prepare a secured packaging of the material while dispatching it to the retailers or wholesalers. It is important to cover the commodities with a careful packaging so that they are not soiled.

Providing the Every Information throughout the Process

The logistic companies work with a mechanism of exchanging information throughout the process. From order processing to dispatching, they provide the very useful information to the various stakeholders through well devised IT tools and software.

Get Easy With KPI System

We brainstorm KPIs and performance measures because it seems easy and fast. So why change to another KPI selection method? Because brainstorming isn’t as easy and fast as we might think.

The cost of brainstorming KPIs is hidden beneath most people’s conscious awareness like sharp rocks beneath muddy water.

To raise awareness of the waste produced by brainstorming KPIs, we need evidence of that waste. We can see this evidence in the actual brainstorming session itself, but we must also look out for it after the brainstorming is over. Just look for this kind of evidence:

  • The amount of time people in the brainstorming session argue or debate over which KPI is better, or push for their favourite KPI to win.
  • The number of days in effort and days in elapsed time between the brainstorming session and the point at which enough stakeholders agree to use the KPI. Sometimes it’s never!
  • The number of times the wrong measure was implemented and reported because the brainstormed KPI wasn’t specific enough for data analysts to know exactly what was needed.
  • The lost opportunity to make performance improve, which is the number of days from the KPI being brainstormed to the day on which it shows a shift closer toward target.

And there are some very good reasons why brainstorming KPIs produces this waste:

  • Brainstorming produces KPIs that aren’t real measures (like milestones or actions or vague concepts) – and this means we waste time designing, documenting and implementing so-called measures that don’t help us understand and improve performance.
  • Brainstorming starts with the question “how could we measure this goal?” – and almost never takes the time to check if the goal is measurable first.
  • Brainstorming is more of a popularity contest than a critical analysis of which KPI will work best. Measures of any kind need to be as relevant and feasible as possible – not just popular.
  • Brainstormed measures are often too vague to be implemented – they’re just a simple name or label and not enough description or detail to make implementation quick and easy.

Brainstorming was designed as a creativity tool, to open up minds so all possibilities can be considered. KPI and measure selection is not a creativity exercise. We want to narrow down on the best evidence of our goal, and that is a logic exercise, not a creativity exercise.

What to do instead of brainstorming KPIs (and why it works better)

In my performance measurement methodology there is a technique called Measure Design (an early version of it is explained here):

  1. It starts with a goal that has already been tested and improved for its measurability.
  2. Then we describe the evidence (not measures yet) we’d observe if the goal was happening in the real world.
  3. Then we convert that evidence into a list of potential measures (that satisfy the definition of what a measure really is and follow the recipe for writing good measures).
  4. We go on to evaluate the relevance and feasibility of each of those potential measures.
  5. The highest scores of relevance and feasibility indicate our best measures; the ones worth implementing.

These are deliberate steps that use logic to find the best KPI or performance measure for a goal. And it works every time. It works because:

  • Measure Design gives a logical process to select KPIs, whereas brainstorming is more random and unstructured.
  • Measure Design is collaborative in a focused way, and allows for appropriate contributions from everyone, at appropriate times in the process, which builds a lot of buy-in very early.
  • Measure Design is deliberate in shortlisting KPIs to choose the best evidence of the goal, rather than being a popularity contest based on personal agendas.
  • Measure Design doesn’t waste any time – it takes about 30 minutes to design a KPI for a goal, and with a half-day Measure Gallery to engage the wider group of stakeholders, the KPI is virtually always ready to be implemented right away.

It’s very common, at the end of the Measure Design session, for at least one person in the team to say out loud: “I’m actually excited about this measure!” The buy-in, clarity, and energy to bring their new measures to life is palpable. Brainstorming can’t ever achieve this depth of meaningfulness and engagement in our measures, so quickly. And that’s why it wastes so much more time than we’re aware.

Brainstorming can’t ever achieve the depth of meaningfulness and engagement in KPIs as quickly and easily as PuMP’s Measure Design technique.


Which of your organisation’s teams currently can’t figure out how they link to the strategy? Share this in the comments on the blog, and we can explore how they can focus instead on their impact in the business model.

Common Mistakes About Influencer Marketing

Influencer Marketing has become one of the most powerful tools in a marketing teams’ toolkits today. It is not expected to disappear anytime soon with most of the majority brands using this effective strategy. Research shows that is probably going to continue throughout the years, why? People no longer trust the brands. A lot of people are no longer influenced by these traditional marketing techniques and they are now influenced by those people whom they trust and respect. On the other hand, there are still numerous brands who still misunderstand what is “influencer marketing,” thus making it an effective tool. Truth be told, 74% of purchases are made by word-of-mouth recommendations, and influencer marketing is one of the most effective ways to drive word-of-mouth sales. It is no wonder that marketers are increasingly embracing influencer branding and marketing strategies to achieve their business’ goals and objectives.

This article outlines the most common influencer marketing mistakes to steer clear in order to be successful and avoid overlooked cost.

Fail to understand the audience

Your audience is your critic, if they want your product, they will be your customers. You will never be able to create a long-term and effective influencer marketing strategy if you don’t know your audience/customer. Marketers who have not yet flourished a genuine marketing personality are suggested to place their programs on hold until they understand who are their customers and what are their interests in order to achieve and interaction with the brand. It is to be noted that marketers need to understand purchasing habits, demographic information, pinpoints and psychographic information in order to create a marketing persona and conventionally, all of these statistics can be gathered through customers’ reviews.

Using Influencer Marketing in the wrong influencers/channel

Your marketing would not work unless you are working with the right influencer for your campaign. Influencer marketing is not identically effective across all channel, niche, and the target audience. If you are promoting a beauty product, much recommended working with YouTube Influencers since it is much effective in videos than a plain picture of your product and a post on Facebook, Instagram or Twitter.

Expecting results in a short period of time

If you have just started doing the influencer marketing, you cannot just expect a good result in just one snap. In some cases, for a powerful influencer, marketing campaigns can produce results overnight. But mostly and especially for brands and companies that are not using E-commerce, Influencer Marketing should take time to effect. Trust and patience are advisable. It is to be noted that effective influencer campaigns help the improvement of brand awareness. When a candidate is aware of your brand, they will still need to undergo the process of your marketing funnel, the consideration and decision making stages before performing the purchase. So yes, it takes time to get the results.

Forgot to use the Analytics

Using analytics is one of the most accurate ways to get updated and determine whether your influencer marketing is effective or sat to say, ineffective. Monitoring and measuring the performance of your campaign is required in all types of platforms, from there, you will be able to know which part of your marketing campaign needs to be improved. You can find lots of platforms online that can help you measure your campaign insights and progress.

Failure in conveying expectations with your influencers

Upon working with influencers, it is much important to construct your expectations clearly. You should give your influencers a summary that includes the goals and objectives of your campaign. Collecting and including the marketing personal you have collected will help your influencers to become more successful. You may also want to include analytics information that you find valuable when marketing to the target audience.

Focused on the wrong KPIs

Influencer marketing is a powerful marketing method, but everything in this world has its own limits. Marketers need to ensure that they are using influencer marketing the right way. It is advised to focus on the KPIs which fits your brand, product, and activity, don’t just focus on getting sales, start being genuine! An influencer marketing campaign designed to influence KPIs related to bottom-of-the-funnel behaviors is not generally perfect.

Avoided this strategy because you failed “once”

Just because you failed once in this marketing strategy doesn’t mean you should give up. Marketers don’t just quit marketing because one of their marketing campaigns was not successful. Instead of quitting, if you have failed, use that failure to improve your marketing. You must understand why did the campaign fail so that you could implement better strategies and ideas the next time you set an influencer marketing campaign. Remember: Failures are one of the challenges you will face upon entering Influencer Marketing and learning from it is the key to success.

Neglected the call to action

Before you launch your campaign, make sure you have considered this question: Where should my audience click to take action upon engaging with my I.M. content?

If you planned to drive traffic to your website using I.M, make sure to construct a webpage that will allow your visitors to utilize the next action. Importantly, make sure to test the constructed web page if it is perfectly working and responsive both on mobile and PCs. Associating the call to action with an I.M. campaign and securing that it is optimized for your target are keys to success with I.M.

Chosen an inappropriate agency to manage influencer relationship

Influencer marketing has become affected and is on top of the line. Marketing agencies are also crawling and offer I.M. services. But guess what, not all of these agencies have valuable experience with I.M. strategies, I mean they do have a bit, but not on its deep understanding. Therefore, they can not make your marketing successful. Be sure to choose an agency that has experience working with influencer marketing methods that are related to your business.

Misapprehension of Influencer Marketing process

If you wanted to start influencer marketing, make sure to learn what is the process and activities involve on this strategy. This will guide you to your success.

How To Hire Insolvency Practitioner

Business insolvency can be a very stressful and messy situation regardless of whether it has to do with a limited company, a partnership or a sole trader. When you choose a great IP, you can bring great changes into your business, regardless of how bad the situation really is. It can also affect the cost and the outcome of the matters that you are dealing with when a professional is working to make things better for you.

For most business owners, hiring an IP is not something they have experience in. Because of the roles the insolvency practitioners do, not many people want to engage them because they may still be in denial that there is actually a deep problem looming in their businesses. However, if a business is running into financial difficulties that are very serious and you have an insolvency threat, talking to an insolvency practitioner is the best and most prudent thing that you can do.


If you really want to help your business, then you need to accept that there is a problem that should be addressed as soon as possible. It can be hard for anyone in business to accept that there is indeed a problem coming and that they may be becoming insolvent.

You will know that you are becoming insolvent if you are unable to meet all the financial liabilities that you are supposed to fulfill. This should not be confused with having cash flow problems, but there is a very close connection between the two. A professional can tell you a lot about that is happening with the company and offer you the required support and advice.

Once you have positively identified the potential or actual insolvency, then the directors in the case of a limited company have a responsibility legally to protect all the creditor’s interest. At this point, you need an insolvency practitioner.

Who can take the role of an IP?

In most cases, an IP is an individual or a firm of IPs. Such a person need to be qualified and they need to pass different specialist exams. In most cases, such a practitioner is a lawyer or an accountant with the understanding of the law and the processes involved in insolvency.

Choosing the best practitioner

There are many ways in which you can locate a good IP and this includes associations and the government. You can also talk to a solicitor or accountant who can recommend someone or offer the services themselves. There are many costs that are associated with insolvency. Before you hire an IP, you should discuss deeply how costs could be calculated to come up with an estimate of the price. However, cost by itself should not be the only determination of the IP you choose.

There are many outcomes that have to do with insolvency and they requite experience and know how. It may help to get a reference from the clients who have already accessed services in the past.

Insolvency also involves business rescue. Even after the failure, the business can still be recovered. A qualified IP can recommend many options.